Website Development, Design & Marketing Integration
Transform Your Decent Website From Simply Existing to Beautifully Profitable
Few people on planet earth LOVE the art of building CONVERTING websites as much as I do
That’s why I’ve spent 100’s of hours developing a proprietary process that’ll turn virtually any “ho-hum” website into a stunning conversion engine.
I call this process the creation of THE ESSENTIAL WEBSITE.
YOUR ESSENTIAL WEBSITE WILL:
✅ Generate Explosive Sales: Watch your sales soar to new heights.
✅ Give You Effortless, Constant Leads on Autopilot: Sit back as your lead database expands with eager, high-quality prospects.
✅ Be a 24/7 Revenue Stream: Imagine the freedom of having a constant flow of revenue, even while you sleep.
✅ Tech Easy on The Backend: You’re no longer going to get lost in tech. If you need to make text or image updates, you’ll be able to do that in 60 seconds or less with a few clicks of a mouse.
What clients are saying...
Working with Ginger has been a dream. She is very intuitive and seems to know just what I need. Ginger has a way of explaining techie stuff so that even we non-techie types understand and get excited about it.
She has the knowledge, skills, resources, and passion for everything she does. Ginger is super easy to work with and brings peace and joy into what seems like trudging through mud to me.
I highly recommend working with her!
Ginger Sorensen has a brilliant mind! She has studied and mastered many technology pieces for online businesses. Her websites are excellent and she is great at building funnels and capture systems. She has a particular gift of making your vision of your online presence a reality in an attractive and thoughtful manner. I fully and highly recommend working with Ginger, as she will help you make your dreams a reality.
Ginger is a GENUIS at listening to her clients and knowing exactly how to convey what they want in their website with ease on the client! My website looks so professional now I am still in shock! LOL HIGHLY recommend Ginger & her team!!! If I could I would give her 100 stars!!!!!! Ginger I can't thank you enough!!!
Ginger is amazing at creating not only exactly what we had in mind but so much better. The content she wrote is on brand, and the site is very user friendly. We are having a second website done for my other business... a tie-dye company! We look forward to having a long maintenance relationship with her and you definitely want her building your website!
…I loved the conversation with Ginger. It was actually fun! Even talking about something that I have zero interest in.
…I just can’t thank her enough and I can’t recommend her enough!
Ginger is careful and meticulous, and her knowledge of web development is very comprehensive. As a developer myself I'm proud of her work and will continue to recommend her to all those who need a site. She understands both what you want AND what you need for your web presence. If you'd like peace of mind during your project, Ginger is your go-to dev!
Incredible website builder!!
Ginger gave me some phenomenal tips on tweaking an engagement process and BAMM!
It worked beautifully!
Deep dive into any feature by choosing an option below.
The Essential Website Package
CORE FEATURES
Website Design & Layout
Your website will be thoughtfully designed to align with your brand, ensuring a modern, professional, and user-friendly experience. Each layout is customized to meet your business’s unique needs and goals.
- Custom Branding: Tailors the site’s colors, fonts, and visuals to reflect your brand identity, ensuring a cohesive and professional look.
- Modern Aesthetics: Features sleek, up-to-date designs that appeal to your target audience and create a positive first impression
- User-Friendly Navigation: Carefully structured menus and layouts make it easy for visitors to find the information they need without frustration.
- Fully Responsive Layouts: Your website will look professional and perform seamlessly on desktops, laptops, tablets, and mobile devices.
Why This Matters
A professionally designed website builds trust, engages visitors, and converts them into customers. Your layout will not only look great but also function seamlessly to support your business objectives.
Responsive
Your website will be optimized for mobile devices and tablets, ensuring a seamless experience that keeps visitors engaged and improves search engine rankings.
- Mobile-Friendly Layout: Carefully designed to provide a user-friendly experience on smaller screens without sacrificing functionality.
- Tablet Optimization: Adjusted navigation and visuals to ensure smooth functionality and usability on tablets of all sizes.
- Touch-Friendly Design: Buttons, forms, and interactive elements are designed for easy use on touchscreens to improve accessibility.
- Cross-Browser Compatibility: Tested to perform consistently across all major browsers, like Chrome, Safari, and Firefox, ensuring a smooth experience for everyone.
Why This Matters
Having a responsive design ensures your website is accessible to everyone, reduces bounce rates, and enhances the overall user experience.
Domain, Hosting & DNS Setup
I handle all the technical details to launch your website smoothly, ensuring it's secure, reliable, and optimized for performance. This creates a strong, dependable foundation for your online presence.
- Domain Setup: Registers and configures your domain name, ensuring it aligns with your brand and is easy for visitors to find.
- Hosting Configuration: Sets up reliable, fast, and secure hosting to keep your website performing smoothly, even during high traffic.
- DNS Optimization: Speeds up website performance by configuring your DNS settings for faster and more secure connectivity.
- SSL Certificate Setup: Installs SSL encryption to secure your site and build trust with visitors through the “https” and padlock icon.
Why This Matters
With these elements in place, your website will be live, secure, and reliable, providing a strong foundation to serve your customers and grow your business.
Legal Pages & Compliance
I provide templates to help protect your business and ensure compliance with privacy laws. These resources set you on the right path to maintaining trust and meeting legal standards.
- Privacy Policy: Clearly explains how your business collects, stores, and uses customer data, while outlining measures to protect sensitive information.
- Terms & Conditions: Provides detailed guidelines for website use, defining user rights and responsibilities to establish clear expectations.
- Disclaimer Page: Protects your business from legal risks by outlining boundaries for liability and clarifying your role to users.
- Cookie Notices: Helps ensure compliance with GDPR and CCPA by informing users about how cookies track their data and its purposes.
Why This Matters
These pages provide essential transparency, build trust with your customers, and protect your business by ensuring compliance with legal requirements.
Foundational SEO Best Practices
Your website will be equipped with essential SEO strategies that set the stage for long-term success, ensuring your audience can discover you online.
- SEO-Friendly URLs: Crafted to be clear and keyword-focused, these links enhance your site's visibility in search results.
- Metadata Setup: Includes well-optimized title tags and meta descriptions, guiding search engines to better understand and rank your content.
- Alt Text for Images: Adds descriptive text to images, improving accessibility and helping search engines interpret your visuals.
- Mobile Optimization: Ensures fast-loading, high-performing pages on mobile devices, a key factor in search engine rankings.
Why This Matters
These foundational SEO elements provide the building blocks for strong search engine visibility, ensuring your website is set up for success from the start.
Lead Automation Setup
I integrate lead management tools to help you streamline your operations and manage leads efficiently. These systems ensure your business runs smoothly and keeps clients engaged.
- Platform Integration: Configures tools like CRMs or lead management software to centralize client data and improve organization.
- Lead Management: Automatically collects, categorizes, and tracks leads from your website, ensuring you never lose a potential client.
- Workflow Automations: Creates streamlined processes for tasks like follow-up emails or appointment reminders, saving time and effort.
- Reporting Tools: Includes features for tracking performance metrics, such as sales data and customer engagement, to guide your strategy.
Why This Matters
A well-integrated lead management system allows you to focus on growing your business while automating tedious tasks and improving client relationships.
Opt-In Brainstorming & Creation
I design custom email opt-ins to help grow your audience and generate leads effectively. Each opt-in is thoughtfully tailored to align with your unique business goals and brand strategy.
- Creative Strategy Session: Engage in a brainstorming session to craft opt-in offers that resonate with your audience, drive engagement, and encourage sign-ups.
- Custom Opt-In Forms: Professionally designed forms tailored to seamlessly integrate with your website, ensuring effective lead capture and alignment with your brand.
- Integration with Email Platforms: Connects opt-ins directly to your email marketing system, enabling you to easily manage, nurture, and grow your audience.
- Analytics Tracking: Monitors opt-in performance to provide actionable insights, helping you optimize future campaigns and achieve better results.
Why This Matters
A strong opt-in strategy helps grow your email list, nurture leads, and build meaningful connections with potential clients to support your business growth.
Email Marketing & Automation Setup
Ensure seamless communication by connecting key website forms and opt-ins to automated email workflows. This foundational service ensures your audience receives timely and professional responses.
- Platform Integration: Seamlessly connects website forms and opt-ins to your chosen email marketing platform, streamlining communication.
- Contact Form Follow-Ups: Sends an automated acknowledgment email when someone submits a form, creating a professional and positive first impression.
- Opt-In Delivery Emails: Automatically delivers opt-in content (e.g., eBooks, checklists) to new subscribers, providing a polished and welcoming experience.
- Welcome Email Series Setup: Establishes a sequence of emails to nurture new subscribers, introduce your brand, and highlight services or key offerings effectively.
Why This Matters
These automations ensure you never miss an opportunity to follow up, building trust and professionalism with your audience while saving you time.
Advanced Analytics Setup
Gain deep insights into your website’s performance with advanced analytics tools, ensuring you can track, measure, and improve your digital strategy.
- Google Analytics Integration: Tracks visitor behavior, traffic sources, and user engagement, giving you actionable insights to make informed, data-driven decisions.
- Google Tag Manager Setup: Simplifies the implementation of tracking codes and third-party scripts, ensuring a streamlined and more efficient website.
- Google Search Console Connection: Monitors your website’s search performance, identifies indexing errors, and provides data to help improve keyword rankings.
- Goal & Event Tracking: Configures tracking for specific goals and events, such as form submissions and clicks, to measure and analyze key website actions.
Why This Matters
Advanced analytics help you understand user behavior and optimize your website. This setup equips you to track metrics and make data-driven decisions effectively.
Site Performance Optimization
Your website will be carefully optimized for speed, reliability, and seamless performance, ensuring every visitor enjoys a smooth and engaging experience while browsing your site.
- Speed Optimization: Reduces load times by optimizing files, server configurations, and scripts, ensuring a faster and more reliable website experience.
- Image Compression: Minimizes file sizes to reduce load times while maintaining high-quality visuals, improving speed without sacrificing aesthetics.
- Code Minification: Cleans and optimizes your site’s code by removing unnecessary elements, ensuring better performance and overall efficiency.
- Testing Across Devices: Confirms your site runs smoothly across all devices and browsers, offering a consistent and flawless user experience.
Why This Matters
A fast and efficient website keeps users engaged, reduces bounce rates, and improves your search engine rankings, giving your business a competitive edge.
Post-Launch Training & Support
I empower you to confidently manage your website after it goes live by providing training and responsive support. This ensures you have the tools and knowledge needed for long-term success.
- 45-Day Support Period: Provides troubleshooting, updates, and personalized guidance to ensure your website operates smoothly and efficiently after launch.
- Interactive Training Sessions: Step-by-step walkthroughs tailored to your website, teaching you to update content, manage settings, and make changes easily.
- On-Demand Video Recordings: Grants access to recorded training sessions, allowing you to revisit key instructions anytime for easy reference and guidance.
- Personalized Support: Includes availability for questions and advice, helping you navigate challenges and optimize your website’s long-term performance.
Why This Matters
This ensures you feel equipped and confident to maintain your website and grow your online presence, with the support you need to succeed.
ADD-ONS AVAILABLE
Advanced Email Marketing
Take your email marketing further with strategic workflows designed to nurture leads and boost conversions. This service keeps you connected with your audience in impactful ways.
- Nurture Campaigns: Creates targeted email sequences designed to educate, engage, and convert leads into paying customers.
- Automation Strategies: Builds advanced workflows, such as multi-step sequences, behavioral triggers, and re-engagement campaigns.
- Integration with Sales Funnels: Connects email workflows directly to sales funnels, automating follow-ups and nurturing based on each lead’s journey stage.
- Behavioral Trigger Sequences: Sends highly targeted emails based on user behaviors, such as abandoned carts, specific page visits, or inactivity..
Why This Matters
Advanced email marketing helps guide your audience through the buyer’s journey, increasing engagement and conversion rates. This add-on is ideal for businesses ready to scale their marketing efforts.
Strategic Blog Setup
Set your business apart with a blog that drives traffic, engages readers, and positions you as an expert in your field. This add-on creates a professional framework for your blog to thrive.
- Custom Blog Layout: Creates a visually appealing and user-friendly structure tailored to your brand.
- Post Template Design: Provides a reusable template for creating future blog posts with consistent styling.
- Category & Tag Setup: Organizes your content for easy navigation and improved search engine optimization.
- Archive Pages: Designs dedicated archive pages to showcase older posts and keep your blog content accessible.
- SEO Best Practices: Ensures your blog layout is optimized for search engines, helping your content reach a wider audience.
Why This Matters
A well-designed blog drives traffic, builds credibility, and engages readers. It saves time and makes a lasting impression.
Advanced SEO Services
Boost your online visibility with advanced SEO strategies that target the right audience and deliver long-term results. This add-on is perfect for businesses looking to stand out in competitive markets.
- In-Depth Keyword Research: Discovers high-value keywords to connect with your ideal audience and improve search rankings.
- Competitor Analysis: Uncovers insights about competitors’ strategies, giving you an edge in your industry.
- Content Gap Analysis: Identifies missing topics or opportunities in your industry to create content that fills gaps and drives targeted traffic.
- Ongoing SEO Audits: 4 months of regular reviews of your website’s SEO performance, identifying areas for improvement and maintaining strong rankings.
Why This Matters
A strong opt-in strategy helps grow your email list, nurture leads, and build meaningful connections with potential clients to support your business growth.
Google Business Profile & Local SEO
Enhance your local visibility and make it easier for nearby customers to find and trust your business. This add-on focuses on optimizing your local search presence.
- Google Business Profile Setup: Creates or enhances your profile to increase visibility and rank higher in local search results.
- Local Keyword Research: Identifies impactful keywords specific to your area, driving relevant traffic and boosting your visibility.
- Review Management Assistance: Helps you collect and respond to customer reviews to build credibility and attract more clients.
- Local Citations: Ensures your business details (name, address, phone number) are consistent across online directories and maps.
Why This Matters
A well-optimized Google Business Profile attracts local leads, drives foot traffic, and builds trust by enhancing your presence in local search results.
Scheduling Integration
Simplify appointment booking with a tailored scheduling system. Clients can easily book services, reducing admin tasks and ensuring a seamless experience.
- Scheduling Platform Setup: Integrates tools like Calendly or Acuity into your website, allowing clients to book appointments effortlessly and seamlessly.
- Custom Booking Pages: Creates professional scheduling pages that align with your brand and provide a great first impression for clients.
- Automated Reminders: Configures reminders to reduce missed appointments, keeping clients informed and your schedule organized efficiently.
- Optional Payment Integration: Links payment options directly to bookings, streamlining transactions for paid services or consultations.
Why This Matters
A streamlined scheduling process saves time and eliminates back-and-forth coordination. It enhances client satisfaction and keeps your business running smoothly.
Payment Integration
Streamline your website’s checkout process with a secure, integrated payment system. This service ensures seamless and trusted transactions for your site.
- Payment Gateway Setup: Integrates platforms like Stripe, PayPal, or Square directly into your website for secure and flexible payment options.
- Secure Transactions: Ensures all website payments are encrypted and safeguarded with SSL security, protecting sensitive client data.
- Multiple Payment Options: Enables clients to pay through your website using credit cards, ACH transfers, or mobile wallets, enhancing flexibility.
- Testing & Troubleshooting: Verifies the payment system on your site to ensure flawless operation without interruptions or errors.
Why This Matters
A website-integrated payment system removes barriers to purchase, increases trust, and provides a seamless checkout experience that enhances your brand’s professionalism.
Site Accessibility
Make your website inclusive for all users by adhering to modern accessibility standards. This add-on improves usability and ensures your website is compliant with ADA/WCAG guidelines.
- Alt Text for Images: Adds descriptions to all images so visually impaired users can understand your content through screen readers.
- Keyboard Navigation: Ensures users can navigate your website without a mouse, improving usability for those with mobility challenges.
- Color Contrast Testing: Adjusts color schemes and text contrasts to ensure readability for all users, including those with visual impairments.
- Accessibility Compliance Report: Provides a detailed report on your website’s compliance and areas for improvement
Why This Matters
Accessibility ensures your website is usable for everyone, broadens your audience, and protects your business from potential legal issues related to non-compliance.
Here’s How To Claim YOUR Essential Website
Right Now...
Click the Purple button to book a chat!
The Cost of NOT Transforming Your Website Into A Conversion Engine Is Simply Too High!
I lose sleep just thinking about you missing out on sales EVERY. SINGLE. DAY.
Frequently Asked Questions
Why should I hire a professional to help me build a website vs building it myself (DIY)?
While a DIY approach can be great for personal projects or learning, your business website is the foundation of your online presence and deserves professional attention.
Just as you wouldn’t trust an amateur to build your physical storefront, entrusting your website to a skilled professional ensures it will be a powerful tool for your brand.
Web professionals like myself have the expertise to create a site that not only looks great, but also functions optimally to drive your business goals.
By partnering with a professional, you can focus on what you do best while having confidence that your website is in capable hands, built to industry standards and best practices.
How long does it take to build an essential website?
Launching a quality website, especially on a platform like WordPress, requires careful planning and execution.
While the temptation to rush the process is understandable, investing adequate time in building out your site pays dividends in the long run.
From my experience, allowing a minimum of 8 weeks from the deposit to the launch gives us the opportunity to properly strategize, design, develop, and test your website.
This ensures your final product is not only visually appealing but also optimized for performance, user experience, and driving business results.
Rest assured, the time invested upfront will be well worth it when you have a powerful digital asset you can be proud of.
I've been let down by other 'professional website builders', how do I know you won't leave me hanging?
I completely understand your concerns, as, unfortunately, not all web professionals prioritize ongoing client support.
However, I firmly believe in building long-term partnerships with my clients.
When you work with me, you’re not just getting a website – you’re gaining a dedicated partner committed to your online success.
My process includes thorough offboarding and training sessions to empower you to manage your site confidently.
Plus, I offer post-launch support and am always available to answer questions or provide guidance.
With me, you’ll always be safe and feel supported after completing your website.
How do I maintain the site after it is done being built?
I’m passionate about creating websites that are not only beautiful and functional, but also easy for my clients to manage.
I’ve heard too many stories of people being handed a website they don’t know how to update or maintain.
That’s why I prioritize empowering my clients during the offboarding process. I provide a comprehensive recorded training session that walks you through all the essentials of managing your new site.
I’m also building an exclusive library of tutorials that my clients can access anytime for reference. And if you decide you’d rather focus on serving your own clients, I offer hassle-free monthly maintenance plans to keep your site secure and up-to-date.
With me, you’ll have the tools and support to keep your website running smoothly.
I’m ready to go! How do I get started?
I am so EXCITED to build an Essential Website for your business, and for you to experience how effortless it can truly be for your website to gather and convert leads to sales.
It all starts with booking a chat now!